The Business of Creativity - Spring 2023

The Business of Creativity - Spring 2023

Sir John Hegarty (creative founder at Saatchi & Saatchi & BBH) will lead an 8-week course to equip you with tangible tools to help you win through the application of creativity.

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Course curriculum

8 weekly sessions

1. Course Schedule
2. Introduction Video
1. Session 1 - Why Creativity?
2. Session 1 - Why Creativity (Masterclass Slides)
3. John X Greg Hoffman
4. Additional Material
5. Exercises
1. Session 2 - Getting Started
2. Session 2 - Getting Started (masterclass slides)
3. John X Thomas Heatherwick
4. Additional Material
5. Additional Material (Spotlight) - Creativity Step by Step
6. Exercises
7. Biweekly Q&A - Session 1
1. Session 3 - The Power of Truth
2. Session 3 - The Power of Truth (masterclass slides)
3. John X Michael Acton-Smith
4. Edelman Trust Barometer (Additional Material - Thought Leadership)
5. Additional Material
6. Exercises
1. Session 4 - Creating your Culture
2. Session 4 - Creating your Culture (Masterclass slides)
3. John X Holly Tucker
4. Additional Material
5. Exercises
6. Biweekly Q&A - Session 2
1. Session 5 - The Creative Process
2. Session 5 - The Creative Process (Masterclass slides)
3. John X Jasper Cuppaidge
4. Additional Material
5. Exercises
1. Session 6 - Implementing Creativity
2. Session 6 - Implementing Creativity (Masterclass slides)
3. John X James Vincent
4. Additional Material
5. Exercises
6. Biweekly Q&A - Session 3
1. Session 7 - Storytelling and Selling Creativity
2. Session 7 - Storytelling and Selling Creativity (masterclass slides)
3. John X Anya Hindmarch
4. Additional Material
5. Exercises
1. Session 8 - The Creative Life
2. Session 8 - The Creative Life (Masterclass slides)
3. John X Paul Smith
4. Additional Material
5. Exercises
6. Biweekly Q&A - Session 4
1. Post Course Survey

About this course

49 lessons