The Business of Creativity
Sir John Hegarty (creative founder at Saatchi & Saatchi & BBH) will lead an 8-week course to equip you with tangible tools to help you win through the application of creativity.
8 weekly sessions
Session 1 - Why Creativity? (No subtitles)
Session 1 - Why Creativity? (With subtitles)
Session 1 - Why Creativity (Masterclass Slides)
John X Greg Hoffman
Additional Material
Exercises
Biweekly Q&A - Session 1
Session 2 - Getting Started (No subtitles)
Session 2 - Getting Started (With subtitles)
Session 2 - Getting Started (masterclass slides)
John X Thomas Heatherwick
Additional Material
Additional Material (Spotlight) - Creativity Step by Step
Exercises
Session 3 - The Power of Truth (no subtitles)
Session 3 - The Power of Truth (with subtitles)
Session 3 - The Power of Truth (masterclass slides)
John X Anya Hindmarch
Edelman Trust Barometer (Additional Material - Thought Leadership)
Additional Material
Exercises
Biweekly Q&A - Session 2
Session 4 - Creating your Culture (no subtitles)
Session 4 - Creating your Culture (With subtitles)
Session 4 - Creating your Culture (Masterclass slides)
John X Michael Acton-Smith
Additional Material
Exercises
Session 5 - The Creative Process (no subtitles)
Session 5 - The Creative Process (with subtitles)
Session 5 - The Creative Process (Masterclass slides)
John X Paul Smith
Additional Material
Exercises
Biweekly Q&A - Session 3
Session 6 - Implementing Creativity (no subtitles)
Session 6 - Implementing Creativity (with subtitles)
Session 6 - Implementing Creativity (Masterclass slides)
John X Jasper Cuppaidge
Additional Material
Exercises