The Business of Creativity - Spring 2024

The Business of Creativity - Spring 2024

Sir John Hegarty (creative founder at Saatchi & Saatchi & BBH) will lead an 8-week course to equip you with tangible tools to help you win through the application of creativity.

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Course curriculum

8 weekly sessions

1. Course Schedule
2. Introduction Video
1. Session 1 - Why Creativity?
2. Session 1 - Why Creativity (Masterclass Slides)
3. John X Guest Speaker 1
4. Additional Material
5. Key Takeouts
1. Session 2 - Getting Started
2. Session 2 - Getting Started (masterclass slides)
3. John X Guest Speaker 2
4. Additional Material
5. Additional Material (Spotlight) - Creativity Step by Step
6. Key Takeouts
7. Q&A Session 1
1. Session 3 - The Power of Truth
2. Session 3 - The Power of Truth (masterclass slides)
3. John X Guest Speaker 3
4. Edelman Trust Barometer (Additional Material - Thought Leadership)
5. Additional Material
6. Key Takeouts
1. Session 4 - Creating your Culture
2. Session 4 - Creating your Culture (Masterclass slides)
3. John X Guest Speaker 4
4. Additional Material
5. Key Takeouts
6. Q&A Session 2
1. Session 5 - The Creative Process
2. Session 5 - The Creative Process (Masterclass slides)
3. Additional Material
4. Key Takeouts
5. John x Guest Speaker 5
1. Session 6 - Implementing Creativity
2. Session 6 - Implementing Creativity (Masterclass slides)
3. John X Guest Speaker 6
4. Additional Material
5. Key Takeouts
6. Q&A Session 3
1. Session 7 - Storytelling and Selling Creativity
2. Session 7 - Storytelling and Selling Creativity (masterclass slides)
3. John X Guest Speaker 7
4. Additional Material
5. Key Takeouts
1. Session 8 - The Creative Life
2. Session 8 - The Creative Life (Masterclass slides)
3. John X Guest Speaker 8
4. Additional Material
5. Key Takeouts
6. Q&A Session 4
1. Post Course Survey

About this course

49 lessons