The Business of Creativity - Autumn 2023
Sir John Hegarty (creative founder at Saatchi & Saatchi & BBH) will lead an 8-week course to equip you with tangible tools to help you win through the application of creativity.
8 weekly sessions
Course Schedule
Introduction Video
Session 1 - Why Creativity?
Session 1 - Why Creativity (Masterclass Slides)
John X Guest Speaker 1
Additional Material
Key Takeouts
Session 2 - Getting Started
Session 2 - Getting Started (masterclass slides)
John X Guest Speaker 2
Additional Material
Additional Material (Spotlight) - Creativity Step by Step
Key Takeouts
LIVE Q&A Recording - Session 1
Session 3 - The Power of Truth
Session 3 - The Power of Truth (masterclass slides)
John X Guest Speaker 3
Edelman Trust Barometer (Additional Material - Thought Leadership)
Additional Material
Key Takeouts
Session 4 - Creating your Culture
Session 4 - Creating your Culture (Masterclass slides)
John X Guest Speaker 4
Additional Material
Key Takeouts
Live Q&A Session 2 - Recording
Session 5 - The Creative Process
Session 5 - The Creative Process (Masterclass slides)
John X Guest Speaker 5
Additional Material
Key Takeouts